Brand Home
Welcome to your source for all things GAPA brand. We want to make it easy for you to design your event or communication while building respect for our enduring legacy.
our logo
As a symbol of our chosen family, we are proud of our logo. We kindly request that you follow these guidelines to ensure it always looks its best. Our logo is always the combination of our icon and the wordmark.
If you are using Adobe Creative Cloud, you can add the brand asset library.
Guidance
primary logos
The GAPA logo (Purple, left) is our primary logo. The black and white variants should be used only when legibility is a concern and when there is purple present in other parts of the composition. The purple and black logos should be used on light colored backgrounds while the white logo should be used on purple or dark colored backgrounds.
Clear space
Make sure to keep clear space of 50% (shown as “x” above) of the GAPA symbol around the logo for proper spacing on both horizontal and vertical logos.
TYpography
Our brand fonts are “Commuters Sans” and “Poppins”. Use them to express our personality and maximize legibility. We want to be both approachable and accessible for all.
COMMUTERS CSS
font-family: commuters-sans, sans-serif;
font-style: normal;
font-weight: 600;
POPPINS HTML
<link href="https://fonts.googleapis.com/css?family=Poppins&display=swap" rel="stylesheet">
POPPINS css
font-family: 'Poppins', ;
minimum space
In small spaces, make sure the logos have a width of at least 60px (horizontal) and 30px (vertical) in digital or 22mm (horizontal) and 11mm (vertical) in print.
COLOR
These are our brand colors. Use them to create for your event or communication. “Power Purple” is our brand color and should be used to represent GAPA.
HEX CODES
Power Purple: #A93694
Deep Purple: #590655
Dark Purple: #3A043A
Light Purple: #F7C6F3
Sunrise: #F8C156
Light Yellow: #FFE7C1
Raspberry: #C11F4F
Light Red: #F7B0D4
Indigo: #423383
Light Indigo: #BFB8F4
Green: #069176
Light Green: #9BDDD0
LOGO MISUSE
It is important that the appearance of the logo remains consistent. It should not be reinterpreted, modified, or added to. Its orientation, color and composition should remain as indicated in this document.
Thank you
If you are having trouble with anything in this guide, you are missing brand elements, or you are unsure if your communication best represents the GAPA brand, please contact at info@gapa.org or join our Slack Channel.